Using qualitative and quantitative research methods to build better products
Working in short design sprints to generate and test ideas quickly
Leading New Product Development in both the digital and physical sphere
Managing product delivery from initial concept through to product launch
Equity Hub came to me with a simple idea of making the investment process for start-ups and investors easier and more transparent by creating an online platform. What transpired was a whole ground up re-building of their business model and value proposition to gain LOIs from potential clients to gain investment through a mid-fidelity prototype.
View ProjectFrom when I first joined Mous (2017) to when I left (2019), the company has grown from a turnover of $3.5 million with 15 employees to an annual turnover of $37 million employing over 70 staff. Being part of a company experiencing exponential growth from a disruptive start-up to the third fastest growing SME in the country has given me a unique perspective of the successes and pitfalls, the stresses and the strains experienced by an early-stage business.
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